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Automation in ceramic production: How KUKA robots preserve “Made in Italy” quality

With 40 KUKA robots, GSI Ceramica, an Italian manufacturer of sanitaryware, has made automation the focus of its production strategy. From casting to internal material transport, the robots increase efficiency and safety. Through collaborative partnership, the goal is to combine technological innovation with the values of “Made in Italy.”


“Made in Italy” sanitaryware – from centuries-old tradition to an automated future

Sinks, toilets, bathroom furniture, and much more: sanitaryware from Italy is known and loved worldwide. Quality, design, and technical innovation have gone hand in hand here for generations. This centuries-old expertise has its origins in the historic town of Civita Castellano, about 60 kilometers north of Rome – where GSI Ceramica is also headquartered. The company has held a firm place in the Italian ceramics industry since the 1930s and intends to continue “Made in Italy” production well into the future. To this end, the company has sought out automation partners who can take its operations and passion for the craft to the next level.

Technology in the Service of Tradition

Until the 2000s, production was still largely manual: casting took place on plaster benches, operators opened the molds by hand, and moving the parts required considerable physical effort. GSI Ceramica has therefore, together with SACMI, Gaiotto, and KUKA, transformed “Made in Italy” ceramic production and ensured the continued existence of the art of craftsmanship through automation – without forgetting its traditional roots.

Automated production line featuring KUKA robots and SACMI equipment for “Made in Italy” ceramics

Robots as the master’s extended arm

Today, several turnkey systems from the SACMI Group are in use for ceramic production, along with 40 KUKA robots of the KR QUANTEC and KR IONTEC types, implemented by Gaiotto Automation. In the casting, finishing, glazing, and internal transport departments, the robots now ensure repeatable and consistent processes. “Our product must be flawless,” says Plant Manager Roberto Ceccarelli. “Investments in robotics and automation ensure this goal, guarantee the highest standards, and minimize any risk of imperfections.”

Automation and Italian ingenuity combined

For Ceccarelli, excellence means three things: high quality, product reliability, and perfection. “To achieve this, we’ve decided to invest in innovation – but the real difference lies in the passion and determination of our team. Robots ensure consistent standards, but it is our employees who raise the bar for quality every day.” With a facility spanning 110,000 m², 180 employees, and products exported to around 150 countries, GSI proves that automation and Italian ingenuity can go hand in hand.

KUKA robots ensure safety and reduce the workload for employees in the production process

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Grinding robots process the finest details

The ceramic mixture – consisting of clay and kaolin – is pumped at 14 bar into resin molds during casting, which are designed for 100,000 identical parts. This avoids the deviations typical of plaster molds and guarantees absolute uniformity. After casting, the parts undergo drying and finishing. Here, grinding robots remove burrs and defects with a precision that would be impossible to achieve manually. “We have fully automated the finishing process, because even invisible details make all the difference. We clean areas that the cus-tomer will never see – but for us, that’s a guarantee of top quality,” says Ceccarelli.

Perfect color finish thanks to self-learning robots

Next comes the glazing, performed by self-learning robots that mimic the craftsmen’s movements with millimeter-level precision. This artistic execution is made possible by the integrator Gaiotto. And not just in white: even the most complex colors are applied evenly, ensuring the finish is visually and tactilely uniform. “I wanted the colors to be managed by robots,” emphasizes Ceccarelli, “because the customer must always receive the same product – identical in every detail. For us, perfection is a promise we keep every day.”

KUKA robots at work at GSI Ceramica – a symbol of Italian passion and innovation

Greater efficiency and safety: KUKA robots handle transport

Inhouse transport is now also fully automated: KUKA robots handle the transport of parts between the individual processing stages, all the way to firing in the 1,250 °C tunnel kiln. This not only increases efficiency but also improves safety. “There is no longer any manual handling of heavy loads in the company,” says Ceccarelli. There is now one heavy-duty hoist for every two employees, and one robot for every 1.3 employees. Automation has also changed roles: thanks to training sessions organized jointly with KUKA, the operators have become specialists in the operation and maintenance of robots.

Automated glazing system featuring KUKA robots and Gaiotto technology

A partnership for shared dreams

For GSI, the decision to partner with KUKA was therefore not just a technical one, but a strategic one. It wasn’t just about installing robots, but about building a relationship based on trust and the ability to solve real problems together. “What I appreciated was that we could sit down together and solve problems. In KUKA, we’ve found the right partner for that.” 

Thanks to automation, the tradition of Italian ceramic art can be carried on
One point Ceccarelli particularly emphasizes is the customized nature of the training programs. The partnership with KUKA has enabled GSI to make even greater strides and innovate in a sector where robotics was virtually nonexistent. That required courage and mutual trust. “With KUKA, we’ve found the ideal partner – someone who believes in our dreams just as much as we do.”

KUKA robots assist with the individual steps in the manufacturing process and reduce the workload on employees

Increased productivity and logistics automation for the future of “Made in Italy”

And these dreams are far from over. The company has increased production with a third kiln and aims to continue growing. The next challenge is therefore automated logistics. Autonomous mobile robots (AMRs) play a central role in this vision, as do new handling and packaging solutions. KUKA’s operating system iiQKA.OS2 will also play a key role in the future. Despite all this automation, however, the philosophy remains the same: investing in technology to improve people’s working lives, increase output, and uphold the value of “Made in Italy.”

KUKA robots handle the finishing touches at GSI Ceramica

We want to grow, innovate, and continue to be a benchmark, because our work is not just production: it is passion, it is art, it is the Italian dream that becomes reality day after day.

Roberto Ceccarelli, Plant Manager at GSI Ceramica

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